How to wear a Christmas jumper
Last week BBC radio 5Live called asking me to contribute to a Christmas jumpers piece they were doing on Emma Barnett's show.
So I dusted down my inner pundit for our discussion which inevitably ended in sustainability.
Let me put this out there - I love a Christmas jumper. So, I was on air to big up the festive cheer while others scoffed at the mere notion of merriment. However my idea of a Christmas jumper was under scrutiny when asked what I would be wearing on national Christmas jumper day. My reply - cashmere of course. And here is why...
The weather outside is frightful. I want a jumper that will guarantee me comfort and warmth while the wind whips. Cashmere goats can sustain plummeting temperatures of minus 40 degrees, meaning a cashmere jumper is one of the warmest items you can put on your body to keep the cold at bay.
Next up: I want something stylish that I know will be with me for more than a season. This is where sustainability and I get on. Investing in an item of clothing that will be with you for a long time actually saves you money as the years turn into decades. Investment buying is the antithesis of fast fashion, and is something we should be looking at returning to. One hundred years ago we shopped seasonally, making do and mending expensive items to ensure wardrobe endurance. Somewhere between the mid 1980s and today we have lost our savvy shopper in exchange for a consumer hungry monster who's never really satisfied and subsequently skint.
With a plethora of Christmas paraphernalia available to pin on any outfit why wouldn't you customize your own Christmas jumper? This enables you to keep the original garment for maximum usage. Think about it. Get creative and have some fun, but do us all a favour and invest in an item to cherish and keep, and not add to the tons of fabric waste we currently face.
An estimated £140 million worth of used clothing goes to landfill in the UK every year, that's 350,000 tonnes, which is just staggering. My point being if you are spending more on a luxury jumper you are damn sure it won't be ending up in landfill.
So my lovely lads and ladies please remember a jumper is for life, not just for Christmas!